Our story

Waipy was born as an idea at the beginning of the Covid-19 pandemic, through a project devised by a father and his son in the search for a better way to clean sneakers. After testing many specialized products in the market without feeling truly satisfied, we decided to create a product that was easy, fast, and convenient to use, and with the interest of contributing a share of our sales to a social cause. After lots of thought to develop the brand and the product, we decided to look for a social cause for our brand, which consists of and had to meet 4 very important elements:

1

Improve the environment with a friendly and 100% recyclable product.

2

Highlight the name and pride of being a Mexican brand because everything is manufactured in the country.

3

Support gender equality and female empowerment by hiring women (product workers, designer, and business director).

4

Donate a pair of new sneakers to boys and girls in dire necessity.

Our story

Waipy was born as an idea at the beginning of the Covid-19 pandemic, through a project devised by a father and his son in the search for a better way to clean sneakers. After testing many specialized products in the market without feeling truly satisfied, we decided to create a product that was easy, fast, and convenient to use, and with the interest of contributing a share of our sales to a social cause. After lots of thought to develop the brand and the product, we decided to look for a social cause for our brand, which consists of and had to meet 4 very important elements:

1

Improve the environment with a friendly and 100% recyclable product.

2

Highlight the name and pride of being a Mexican brand because everything is manufactured in the country.

3

Support gender equality and female empowerment by hiring women (product workers, designer, and business director).

4

Donate a pair of new sneakers to boys and girls in dire necessity.

My great-grandfather, Isaac, when he was 40 years old

Isaac, my great-grandfather, from whom I take the name, arrived in Mexico in 1925. He was born in a small village in Europe and when he was 11, he lost both his parents. When he turned 12, he decided to travel to America on his own, having no idea what he would face in this unknown land.

My father told me that when he arrived in Mexico, he did not speak the language, was bare-footed and spent the first months of his life here in the “Alameda Park” in Mexico City downtown. He had no shoes and to make his living he started picking up nails he found on the floor, which he then sold by the kilo. He also sold religious images and thanks to these activities he made some money and was able to survive.

My father remembers that when his grandfather Isaac had saved some extra money, his first luxury was to buy a pair of shoes, which he wore only On Saturdays and Sundays, his holidays.  Through his story we found the cause we identified with and decided to create #cleanprogress&aid. This cause would allow us to donate new sneakers to orphans in honor of my great-grandfather, and that his harsh beginnings served as an inspiration to them. In addition to giving them the sneakers personally, we spent an unforgettable afternoon with them. We played, exchanged experiences, talked, spent a great time together and told them the story of my great-grandfather so that they could become inspired and found more strength to move ahead and be successful.